Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
Best Ad Testing Tools in 2026
Ad testing tools do four different jobs and every ranked list mixes them up. The four categories, 12 tools with real pricing, and the sample-size math that invalidates most creative tests.
15 min read · July 28, 2026
Best AI Marketing Agents in 2026: 12 Platforms Compared
12 AI marketing agents scored on one question: how far can each one act without you? Autonomy level, where it writes, real pricing, and the failure modes vendors don't publish.
16 min read · July 28, 2026
What Is Incrementality Testing and How to Run One
Incrementality testing explained with the math nobody publishes: how many conversions you actually need, why the 200-conversion rule only detects a 28% lift, and how to run a valid test.
15 min read · July 28, 2026
TikTok Ads Library: How to Search, Filter and Reverse-Engineer Winning Ads
TikTok has three tools people call the ads library and only one is an archive — and it excludes the US. What each exposes, the retention trap, and the workflow that works.
14 min read · July 28, 2026
Google Ads Automation Pricing: What Tools and Agencies Cost in 2026
What Google Ads automation actually costs in 2026 — real list prices for Optmyzr, Opteo, Adalysis and agency retainers, the four billing meters vendors use, and a cost-per-managed-account model for in-house teams, freelancers and agencies.
15 min read · July 27, 2026
Meta Ads Management Pricing: Software, Freelancer or Agency? (2026)
What Meta ads management actually costs in 2026 across software, freelancers and agencies — with a break-even model by ad spend band, the retainer floor that quietly kills small budgets, and an honest test for which option fits your team.
15 min read · July 27, 2026
Negative Keywords Audit Template for Google Ads (2026)
A seven-check audit template for the negative keywords you already have — layer assignment, match-type drift, the conflict check that finds negatives silently blocking your own keywords, and the 2026 PMax and account-level limits that change how you should structure lists.
14 min read · July 27, 2026
Paid Media Budget Planning Spreadsheet for Google and Meta Ads (Free Template)
A free six-tab paid media budget planning spreadsheet for Google and Meta Ads — channel allocation, daily spend pacing with month-end projection, pessimistic/base/optimistic CPA scenarios, and break-even ROAS derived from your margin. Live formulas, download and edit.
13 min read · July 27, 2026
Facebook & Instagram Ad Sizes and Safe Zones (2026 Guide)
A practical, source-verified reference for every Facebook and Instagram ad size, aspect ratio, file-size cap and safe-zone margin in 2026 — checked against Meta's own live Ads Guide, with a copy-paste dimensions sheet.
11 min read · July 24, 2026
Google Ads Audit Checklist: A 50-Point Template for 2026
A complete 50-point Google Ads audit checklist for 2026 — every check with its current UI location, an explicit fail condition, and a flag for whether an AI agent can verify it through the API or a human has to look. Includes a copy-paste agent prompt and the 2026 changes that break older templates.
18 min read · July 24, 2026
Paid Media Benchmarks by Industry: ROAS, CPA, CPC and CTR (2026)
A maintained reference table of paid media benchmarks by industry — CPC, CTR, conversion rate and cost per lead — where every number carries its source, date, sample size and comparability caveat. Plus an honest account of the figures we refused to publish.
15 min read · July 24, 2026
What Claude for Teachers Signals for AI Marketers
Anthropic's Claude for Teachers isn't an education story for ad teams — it's a signal. Role-scoped agents, domain guardrails, data boundaries, and gated autonomy are the operating model coming to AI marketing next.
7 min read · July 23, 2026