Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
Best AI Media Buying Tools, Ranked (2026)
An honest, scored ranking of the best AI media buying tools in 2026 — platform-native automation, cross-channel point tools, and AI agents — with a real comparison matrix covering channels, automation depth, setup time, transparency, and price.
13 min read · June 16, 2026
AI Max for Search: The Complete 2026 Guide (Features, Performance Data & When to Use It)
What AI Max for Search is, how it differs from Performance Max and standard Search, the independent performance data you should know, the settings that matter, and a clear framework for when to turn it on — the complete 2026 guide for ad teams.
14 min read · June 15, 2026
AI Max vs Performance Max: Which Should You Use in 2026?
AI Max for Search and Performance Max are not the same thing. Here's the real difference in channels, control, and targeting — plus a decision guide for when to run each, and when to run both.
8 min read · June 15, 2026
Google AI Max: What It Is, the DSA Migration Timeline, and How to Test It (2027)
Google AI Max explained — how it replaces Dynamic Search Ads, why automigration slipped to February 2027, and a side-by-side DSA vs AI Max testing plan ad teams should run now.
6 min read · June 15, 2026
How to Set Up AI Max for Search: The Settings That Actually Matter
A step-by-step guide to turning on AI Max for Search safely — the negatives, URL expansion, text customization, and search-term controls to set before you enable it, in the right order.
8 min read · June 15, 2026
AI Warm Intro Finder: How Claude Fable 5 Maps the Warmest Path into Any Account
Cold outreach converts at 1%; warm intros at 30%+. Here's the warm-intro-finder workflow that Claude Fable 5 just made dramatically better — connect your data via MCP, give the model filter freedom, and get a tiered warmth map into any target account.
10 min read · June 10, 2026
ChatGPT Ads Attribution: How Tracking Works Without Third-Party Cookies (2026)
How ChatGPT ads measurement actually works: the pixel, the Conversions API, event deduplication, the privacy model, and why a 28-day attribution window is non-negotiable for judging the channel.
10 min read · June 10, 2026
ChatGPT Ads Manager: A Hands-On First Look at OpenAI's Self-Serve Beta (2026)
OpenAI opened its self-serve ChatGPT Ads Manager to all US advertisers in May 2026. We walk through the account setup, campaign structure, context-hint targeting, and what early CPC, CPM, and CTR data actually says — plus where the platform still falls short.
12 min read · June 10, 2026
ChatGPT Ads vs Google Ads vs Meta Ads: Where Each Fits in 2026
A performance marketer's comparison of ChatGPT Ads, Google Ads, and Meta Ads in 2026 — targeting models, pricing, CTR and conversion benchmarks, measurement maturity, and how to split a test budget across all three.
11 min read · June 10, 2026
We Tested Claude Fable 5 on Ad Copy & Campaign Analysis: Here's What Changed
One day after launch, we ran Claude Fable 5 through three real marketing tasks — constraint-compressed ad copy, a messy campaign diagnosis, and raw short-copy creativity. Two clear wins, one honest tie, and the real outputs to judge for yourself.
9 min read · June 10, 2026
Claude Fable 5: What Anthropic's New Frontier Model Means for Marketing & GTM Teams
Anthropic launched Claude Fable 5 on June 9, 2026 — its first public Mythos-class model. Here's what the benchmarks, pricing, and 'longer tasks, larger lead' profile mean for marketing, sales, and GTM teams in practice.
9 min read · June 10, 2026
Claude for Marketing & Sales: The Complete Guide (2026)
How marketing and GTM teams actually use Claude in 2026 — the model lineup after Fable 5, the highest-value use cases, connecting Claude to Meta/Google/TikTok via MCP, costs, governance, and where to go deeper.
14 min read · June 10, 2026