Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
ChatGPT Ads Just Rewrote Who Sees Your Ads: Age Assurance, Under-18 Exclusion, and Mature-Content Eligibility
On 2026-08-07 OpenAI rewrote how ChatGPT Ads decides who is under 18 — replacing 'tells us or we predict' with an age-assurance model built on stated age, account age, time-of-day and conversation topics — and disclosed a mature-content ad tier limited to eligible logged-in users. The exact before-and-after wording, what it changes for advertisers, and what it does not.
13 min read · August 7, 2026
ChatGPT Ads Redefined the oCPC Bid Cap: It Is a Conversion Bid Now, Not a Click Cap
On 2026-08-06 OpenAI rewrote what Bid Cap means in conversion-optimized ChatGPT Ads campaigns. It was the maximum you could pay for a click. It is now the maximum you are willing to bid for a conversion. The exact before-and-after wording, why anyone who set caps under the old reading is now underbidding by roughly their conversion rate, and what the documentation still does not say.
12 min read · August 6, 2026
Conversion Bidding Comes to ChatGPT Ads Product Feed Campaigns (Open Beta)
OpenAI opened conversion-optimized bidding for ChatGPT Ads product feed campaigns in beta, and added cloning and bulk creation for oCPC campaigns. What the developer documentation actually specifies, the gap between the announcement email and the help centre, why cloning is not the migration path it sounds like, and the setup questions the docs leave open. Verified 2026-08-06.
11 min read · August 6, 2026
Cross-Channel Marketing Attribution: A Practical Setup
A working setup for cross-channel marketing attribution — the three layers, what each one can honestly answer, the volume thresholds that decide your model, and the failure modes that quietly break a channel report.
15 min read · August 6, 2026
Multi-Touch Attribution Models Compared for Paid Media Teams
Last click, position-based, time decay, GA4 data-driven, vendor MTA, incrementality, MMM — ranked by the conversion volume each one actually needs and the decision each one is honestly for.
11 min read · August 6, 2026
UTM Naming Conventions That Survive a Cross-Channel Audit
A UTM spec for paid media teams — closed vocabularies for source and medium, structured patterns for campaign and content, a validation rule you can enforce, and the cleanup path when the tags are already a mess.
9 min read · August 6, 2026
AgencyAnalytics Alternatives for Paid Media Reporting
AgencyAnalytics moved to one plan at $20 per client per month — but two of the things agencies actually use are metered separately on top. The add-on arithmetic, the four rival billing units, and which alternative is cheaper for the shape of your client book. Verified 2026-08-05.
13 min read · August 5, 2026
ChatGPT Ads Now Supports Dynamic URL Parameters
OpenAI has reversed its position: dynamic URL macros now work in ChatGPT Ads Manager Beta. The exact before-and-after wording, the four supported macros, the four-level precedence hierarchy and its silent-overwrite trap, a UTM scheme that survives it, and what the documentation still does not say. Verified 2026-08-05.
12 min read · August 5, 2026
White Label PPC Reporting: Tools, Templates and Automation
White-labelling is five separate things, and vendors ship different subsets — logo, colour, custom domain, custom sending email, and removal of vendor attribution. The five-layer checklist, the DNS work nobody warns you about, a section-by-section report template, and verified 2026 pricing for the tools that do it.
14 min read · August 5, 2026
ChatGPT Ads Conversion-Optimized (oCPC) Campaigns: The Four Decisions You Cannot Undo
ChatGPT Ads oCPC explained from OpenAI's own documentation: how conversion-optimized campaigns bid, why you still pay per click, and the four settings — objective, conversion event, campaign type and tracking — that are locked at creation and can only be changed by rebuilding the campaign. Updated 2026-08-06 with OpenAI's redefinition of the Bid Cap as a conversion bid.
12 min read · August 4, 2026
Marketing Analytics for Agencies: The 2026 Stack
Agency analytics breaks for structural reasons, not tooling ones — platform-reported conversions double-count, attribution windows differ per network, and every client arrives with a different setup. The four-layer measurement stack that survives twenty accounts, and the standardisation decisions that have to happen before any tool is bought.
14 min read · August 4, 2026
Microsoft Advertising (Bing Ads): Is It Worth Your Budget in 2026?
Microsoft Advertising is cheaper per click and much smaller than Google — the real question is whether the volume clears your management overhead. The break-even arithmetic, why the published CPC and market-share figures disagree with each other, Bing Shopping, and the four business types where it genuinely pays.
13 min read · August 4, 2026