Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
40 Advertisement Examples That Actually Converted
40 advertisement examples organised by the mechanism that made them work — not a swipe file of pretty creative. Each entry names the persuasion job it does, why it converted, and how to rebuild it for your own product, with an explicit note on what evidence exists and what does not.
16 min read · August 7, 2026
ChatGPT Ads Just Rewrote Who Sees Your Ads: Age Assurance, Under-18 Exclusion, and Mature-Content Eligibility
On 2026-08-07 OpenAI rewrote how ChatGPT Ads decides who is under 18 — replacing 'tells us or we predict' with an age-assurance model built on stated age, account age, time-of-day and conversation topics — and disclosed a mature-content ad tier limited to eligible logged-in users. The exact before-and-after wording, what it changes for advertisers, and what it does not.
13 min read · August 7, 2026
Free Facebook Ads Reporting Template: The Weekly and Monthly Views That Answer What Clients Actually Ask
A free Facebook Ads reporting template with two separate views — a weekly operating report and a monthly business report — plus the exact Ads Manager columns to export, the derived metrics worth calculating, and the four client questions every report should answer before it is sent.
12 min read · August 7, 2026
TikTok Spark Ads: Setup, Costs, and When They Beat a Normal In-Feed Ad
TikTok Spark Ads explained from TikTok's own documentation: how authorization codes work, the 7/30/60/365-day durations, the objectives they support, the limits that catch teams out — 10-minute videos, 10,000 ads per account, un-authorize before delete — and an honest read on when a Spark Ad beats a standard in-feed ad.
13 min read · August 7, 2026
ChatGPT Ads Redefined the oCPC Bid Cap: It Is a Conversion Bid Now, Not a Click Cap
On 2026-08-06 OpenAI rewrote what Bid Cap means in conversion-optimized ChatGPT Ads campaigns. It was the maximum you could pay for a click. It is now the maximum you are willing to bid for a conversion. The exact before-and-after wording, why anyone who set caps under the old reading is now underbidding by roughly their conversion rate, and what the documentation still does not say.
12 min read · August 6, 2026
Conversion Bidding Comes to ChatGPT Ads Product Feed Campaigns (Open Beta)
OpenAI opened conversion-optimized bidding for ChatGPT Ads product feed campaigns in beta, and added cloning and bulk creation for oCPC campaigns. What the developer documentation actually specifies, the gap between the announcement email and the help centre, why cloning is not the migration path it sounds like, and the setup questions the docs leave open. Verified 2026-08-06.
11 min read · August 6, 2026
Cross-Channel Marketing Attribution: A Practical Setup
A working setup for cross-channel marketing attribution — the three layers, what each one can honestly answer, the volume thresholds that decide your model, and the failure modes that quietly break a channel report.
15 min read · August 6, 2026
Multi-Touch Attribution Models Compared for Paid Media Teams
Last click, position-based, time decay, GA4 data-driven, vendor MTA, incrementality, MMM — ranked by the conversion volume each one actually needs and the decision each one is honestly for.
11 min read · August 6, 2026
UTM Naming Conventions That Survive a Cross-Channel Audit
A UTM spec for paid media teams — closed vocabularies for source and medium, structured patterns for campaign and content, a validation rule you can enforce, and the cleanup path when the tags are already a mess.
9 min read · August 6, 2026
AgencyAnalytics Alternatives for Paid Media Reporting
AgencyAnalytics moved to one plan at $20 per client per month — but two of the things agencies actually use are metered separately on top. The add-on arithmetic, the four rival billing units, and which alternative is cheaper for the shape of your client book. Verified 2026-08-05.
13 min read · August 5, 2026
ChatGPT Ads Now Supports Dynamic URL Parameters
OpenAI has reversed its position: dynamic URL macros now work in ChatGPT Ads Manager Beta. The exact before-and-after wording, the four supported macros, the four-level precedence hierarchy and its silent-overwrite trap, a UTM scheme that survives it, and what the documentation still does not say. Verified 2026-08-05.
12 min read · August 5, 2026
White Label PPC Reporting: Tools, Templates and Automation
White-labelling is five separate things, and vendors ship different subsets — logo, colour, custom domain, custom sending email, and removal of vendor attribution. The five-layer checklist, the DNS work nobody warns you about, a section-by-section report template, and verified 2026 pricing for the tools that do it.
14 min read · August 5, 2026