Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
ChatGPT Ads Conversion-Optimized (oCPC) Campaigns: The Four Decisions You Cannot Undo
ChatGPT Ads oCPC explained from OpenAI's own documentation: how conversion-optimized campaigns bid, why you still pay per click, and the four settings — objective, conversion event, campaign type and tracking — that are locked at creation and can only be changed by rebuilding the campaign. Updated 2026-08-06 with OpenAI's redefinition of the Bid Cap as a conversion bid.
12 min read · August 4, 2026
Marketing Analytics for Agencies: The 2026 Stack
Agency analytics breaks for structural reasons, not tooling ones — platform-reported conversions double-count, attribution windows differ per network, and every client arrives with a different setup. The four-layer measurement stack that survives twenty accounts, and the standardisation decisions that have to happen before any tool is bought.
14 min read · August 4, 2026
Microsoft Advertising (Bing Ads): Is It Worth Your Budget in 2026?
Microsoft Advertising is cheaper per click and much smaller than Google — the real question is whether the volume clears your management overhead. The break-even arithmetic, why the published CPC and market-share figures disagree with each other, Bing Shopping, and the four business types where it genuinely pays.
13 min read · August 4, 2026
Best PPC Reporting Tools for Agencies in 2026
PPC reporting tools do not charge in the same unit — Swydo bills per data source, AgencyAnalytics per client, Whatagraph per source credit. Verified 2026 pricing, the ~4.4-sources-per-client break-even that decides which is cheaper for your book, and the one job none of them do.
13 min read · August 3, 2026
ChatGPT Ads Automatic Advanced Matching Turns On by Default for Existing Pixels on 17 August 2026
OpenAI will enable automatic advanced matching for existing ChatGPT Ads Web pixels on 17 August 2026, and it is already the default for new ones. The exact official wording, the opt-out path, why your reported CPA will improve without your sales changing, and the five things the documentation still does not say. Updated 2026-08-06.
14 min read · August 3, 2026
Google Ads Auction Insights: How to Read It and What to Do Next
Auction Insights has six metrics with three different denominators, and outranking share is the one everyone misreads. What each metric actually measures, the four competitive patterns they combine into, the under-10% blind spot, and the specific action each pattern calls for.
14 min read · August 3, 2026
How to Make a TikTok Slideshow with AI
Turn one product photo into a TikTok Photo Mode slideshow with AI — multi-angle views, clean-background shots, lifestyle scenes and poster slides. Includes the five-slide structure that works, what to check before you publish, and what to do if your account has no Shoppable Photos access yet.
9 min read · August 3, 2026
Apple Search Ads: The 2026 Advertiser Guide
A working guide to Apple Search Ads in 2026 — now officially Apple Ads. All four placements, how CPT bidding and the CPA cap actually interact, the March 2026 multi-slot expansion that changed what position means, and the three benchmark claims Apple publishes that you should read carefully.
15 min read · July 31, 2026
ChatGPT Ads Daily Budgets Are Now a 7-Day Average: The 2× Day and 7× Week Caps Explained
OpenAI changed how ChatGPT Ads daily budgets work: a daily budget is now an average over seven days, with a hard 2× cap on any single day and 7× across the week. What the official text says, the arithmetic at the $25 minimum, the mid-week proration rule almost nobody will read, and the contradiction OpenAI has not yet cleaned up in its own billing article.
12 min read · July 31, 2026
Best Facebook Ads Reporting Tools in 2026
Facebook Ads reporting tools are three different products people keep conflating — data pipes, report builders, and the free native option. Verified 2026 pricing for Supermetrics, AgencyAnalytics and Whatagraph, the per-destination trap that doubles a Supermetrics bill, and how to tell which category you actually need.
14 min read · July 31, 2026
ChatGPT Ads Measurement Partners: Hightouch, LiveRamp and Triple Whale Setup (2026)
OpenAI published a new measurement-partner article on 2026-07-29, moving ChatGPT Ads beyond mobile attribution into web and offline. What the official text says about Hightouch, LiveRamp and Triple Whale, the gates it does not advertise, and what it still does not tell you.
13 min read · July 30, 2026
LinkedIn Ads Library: The Complete Guide to Competitor B2B Ads
LinkedIn's Ad Library shows almost nothing for a US ad and a great deal for an EU one — impressions, date range and targeting parameters. The exploit, the duplication trap, and a workflow for real B2B competitor research.
14 min read · July 30, 2026