Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
AI Marketing Agency: The 2026 Buyer's Guide (What They Do, Costs, How to Choose)
What an AI marketing agency actually is, what it does differently, what it costs, and how to choose one — a buyer's guide for brands weighing whether to hire an AI-first agency, keep a traditional one, or build in-house.
15 min read · July 20, 2026
AI Marketing Agency vs Traditional Agency: A Ranked 2026 Comparison
A ranked, buyer-side comparison of AI marketing agencies versus traditional agencies across speed, cost, transparency, and scope — with real 2026 numbers and a framework for matching the model to the work.
11 min read · July 20, 2026
How Much Does an AI Marketing Agency Cost? (2026 Pricing Breakdown)
A buyer-side breakdown of what an AI marketing agency costs in 2026 — real monthly ranges by business size, the three billing models (retainer, performance, hybrid), the hidden platform fees, and how to read a quote.
11 min read · July 20, 2026
How to Choose an AI Marketing Agency: A Buyer's Checklist for 2026
A buyer's framework for choosing an AI marketing agency in 2026 — a weighted scorecard across six criteria, the green flags that signal a real one, and the red flags that should end the conversation.
11 min read · July 20, 2026
Agent-Ready Product Feeds: The 2026 Playbook for Selling to AI Buyers
AI shopping agents now discover, compare, and buy on your customers' behalf — and they read your product feed, not your homepage. This is the complete playbook for making your Shopify catalog agent-ready across ChatGPT, Google AI Mode, Perplexity, and the paid catalog channels.
30 min read · July 17, 2026
GPT-5.6 in Microsoft 365 Copilot: What It Means for AI Ad Teams
OpenAI made GPT-5.6 the preferred model in Microsoft 365 Copilot. Here is what the Copilot rollout actually changes for marketers running ads through AI agents — model tiers, reasoning depth, and cost.
6 min read · July 16, 2026
Generative Engine Optimization (GEO): How to Get Your Brand Cited by AI Search in 2026
The complete pillar guide to Generative Engine Optimization (GEO): how ChatGPT, Perplexity, and Google AI Overviews pick sources, how to format answers and FAQs so they get quoted, how to detect when AI cites competitors instead of you, and how to measure it.
16 min read · July 15, 2026
Google Video Campaign Groups: What They Mean for AI-Driven Ad Structure
Google just launched Video campaign groups — one reach and frequency goal optimized across multiple YouTube campaigns. The complete pillar guide: the reach-and-frequency model, why Google shipped it, who should use it, how it rewires campaign structure, the frequency-ROI curve, measurement, and how AI automation should model it.
16 min read · July 14, 2026
How to Set Up Google Video Campaign Groups: A Step-by-Step Reach & Frequency Guide
The hands-on operator walkthrough for Video campaign groups in Google Ads: prerequisites, creating the group, setting one reach and frequency goal across campaigns, budgets, bidding, the API/agent path, measurement, and a troubleshooting checklist.
13 min read · July 14, 2026
Reach & Frequency Optimization for Video Ads: How AI Automation Should Structure Campaigns
Reach and frequency optimization is a structure problem, not a slider. Here's the effective-frequency and ad-fatigue math, why per-campaign caps fail at the account level, and how an AI ad-automation system should express one reach/frequency intent per audience-overlap group and measure the sum.
13 min read · July 14, 2026
Video Campaign Groups vs Manual Campaign Splitting: Which Gives You More Control?
A rigorous comparison of Google's new Video campaign groups against the old habit of splitting reach and frequency across separate campaigns — a ranked framework, real scenarios, a migration path, and the honest tradeoff of ceding per-campaign control to a group goal.
13 min read · July 14, 2026
Google Ads AI Transparency Labels: What Advertisers and AI Ad Teams Must Do
Google's new AI transparency labels put a 'How this ad was made' disclosure on Search, YouTube, and Discover ads. Here's what the AI label setting actually requires, who has to flip it, and how AI-driven ad teams should bake disclosure into their workflow before the EU AI Act deadline.
9 min read · July 13, 2026