Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
Google Ads Audit Checklist: A 50-Point Template for 2026
A complete 50-point Google Ads audit checklist for 2026 — every check with its current UI location, an explicit fail condition, and a flag for whether an AI agent can verify it through the API or a human has to look. Includes a copy-paste agent prompt and the 2026 changes that break older templates.
18 min read · July 24, 2026
Paid Media Benchmarks by Industry: ROAS, CPA, CPC and CTR (2026)
A maintained reference table of paid media benchmarks by industry — CPC, CTR, conversion rate and cost per lead — where every number carries its source, date, sample size and comparability caveat. Plus an honest account of the figures we refused to publish.
15 min read · July 24, 2026
What Claude for Teachers Signals for AI Marketers
Anthropic's Claude for Teachers isn't an education story for ad teams — it's a signal. Role-scoped agents, domain guardrails, data boundaries, and gated autonomy are the operating model coming to AI marketing next.
7 min read · July 23, 2026
AI Marketing Agency: The 2026 Buyer's Guide (What They Do, Costs, How to Choose)
What an AI marketing agency actually is, what it does differently, what it costs, and how to choose one — a buyer's guide for brands weighing whether to hire an AI-first agency, keep a traditional one, or build in-house.
15 min read · July 20, 2026
AI Marketing Agency vs Traditional Agency: A Ranked 2026 Comparison
A ranked, buyer-side comparison of AI marketing agencies versus traditional agencies across speed, cost, transparency, and scope — with real 2026 numbers and a framework for matching the model to the work.
11 min read · July 20, 2026
How Much Does an AI Marketing Agency Cost? (2026 Pricing Breakdown)
A buyer-side breakdown of what an AI marketing agency costs in 2026 — real monthly ranges by business size, the three billing models (retainer, performance, hybrid), the hidden platform fees, and how to read a quote.
11 min read · July 20, 2026
How to Choose an AI Marketing Agency: A Buyer's Checklist for 2026
A buyer's framework for choosing an AI marketing agency in 2026 — a weighted scorecard across six criteria, the green flags that signal a real one, and the red flags that should end the conversation.
11 min read · July 20, 2026
Agent-Ready Product Feeds: The 2026 Playbook for Selling to AI Buyers
AI shopping agents now discover, compare, and buy on your customers' behalf — and they read your product feed, not your homepage. This is the complete playbook for making your Shopify catalog agent-ready across ChatGPT, Google AI Mode, Perplexity, and the paid catalog channels.
30 min read · July 17, 2026
GPT-5.6 in Microsoft 365 Copilot: What It Means for AI Ad Teams
OpenAI made GPT-5.6 the preferred model in Microsoft 365 Copilot. Here is what the Copilot rollout actually changes for marketers running ads through AI agents — model tiers, reasoning depth, and cost.
6 min read · July 16, 2026
Generative Engine Optimization (GEO): How to Get Your Brand Cited by AI Search in 2026
The complete pillar guide to Generative Engine Optimization (GEO): how ChatGPT, Perplexity, and Google AI Overviews pick sources, how to format answers and FAQs so they get quoted, how to detect when AI cites competitors instead of you, and how to measure it.
16 min read · July 15, 2026
Google Video Campaign Groups: What They Mean for AI-Driven Ad Structure
Google just launched Video campaign groups — one reach and frequency goal optimized across multiple YouTube campaigns. The complete pillar guide: the reach-and-frequency model, why Google shipped it, who should use it, how it rewires campaign structure, the frequency-ROI curve, measurement, and how AI automation should model it.
16 min read · July 14, 2026
How to Set Up Google Video Campaign Groups: A Step-by-Step Reach & Frequency Guide
The hands-on operator walkthrough for Video campaign groups in Google Ads: prerequisites, creating the group, setting one reach and frequency goal across campaigns, budgets, bidding, the API/agent path, measurement, and a troubleshooting checklist.
13 min read · July 14, 2026