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Insights, tutorials, and updates from the Soku AI team.

Google AI Max: What It Is, the DSA Migration Timeline, and How to Test It (2027)
AI & Marketing

Google AI Max: What It Is, the DSA Migration Timeline, and How to Test It (2027)

Google AI Max explained — how it replaces Dynamic Search Ads, why automigration slipped to February 2027, and a side-by-side DSA vs AI Max testing plan ad teams should run now.

6 min read · June 15, 2026

How to Set Up AI Max for Search: The Settings That Actually Matter
AI & Marketing

How to Set Up AI Max for Search: The Settings That Actually Matter

A step-by-step guide to turning on AI Max for Search safely — the negatives, URL expansion, text customization, and search-term controls to set before you enable it, in the right order.

8 min read · June 15, 2026

AI Warm Intro Finder: How Claude Fable 5 Maps the Warmest Path into Any Account
AI & Marketing

AI Warm Intro Finder: How Claude Fable 5 Maps the Warmest Path into Any Account

Cold outreach converts at 1%; warm intros at 30%+. Here's the warm-intro-finder workflow that Claude Fable 5 just made dramatically better — connect your data via MCP, give the model filter freedom, and get a tiered warmth map into any target account.

10 min read · June 10, 2026

ChatGPT Ads Attribution: How Tracking Works Without Third-Party Cookies (2026)
AI & Marketing

ChatGPT Ads Attribution: How Tracking Works Without Third-Party Cookies (2026)

How ChatGPT ads measurement actually works: the pixel, the Conversions API, event deduplication, the privacy model, and why a 28-day attribution window is non-negotiable for judging the channel.

10 min read · June 10, 2026

ChatGPT Ads Manager: A Hands-On First Look at OpenAI's Self-Serve Beta (2026)
AI & Marketing

ChatGPT Ads Manager: A Hands-On First Look at OpenAI's Self-Serve Beta (2026)

OpenAI opened its self-serve ChatGPT Ads Manager to all US advertisers in May 2026. We walk through the account setup, campaign structure, context-hint targeting, and what early CPC, CPM, and CTR data actually says — plus where the platform still falls short.

12 min read · June 10, 2026

ChatGPT Ads vs Google Ads vs Meta Ads: Where Each Fits in 2026
AI & Marketing

ChatGPT Ads vs Google Ads vs Meta Ads: Where Each Fits in 2026

A performance marketer's comparison of ChatGPT Ads, Google Ads, and Meta Ads in 2026 — targeting models, pricing, CTR and conversion benchmarks, measurement maturity, and how to split a test budget across all three.

11 min read · June 10, 2026

We Tested Claude Fable 5 on Ad Copy & Campaign Analysis: Here's What Changed
AI & Marketing

We Tested Claude Fable 5 on Ad Copy & Campaign Analysis: Here's What Changed

One day after launch, we ran Claude Fable 5 through three real marketing tasks — constraint-compressed ad copy, a messy campaign diagnosis, and raw short-copy creativity. Two clear wins, one honest tie, and the real outputs to judge for yourself.

9 min read · June 10, 2026

Claude Fable 5: What Anthropic's New Frontier Model Means for Marketing & GTM Teams
AI & Marketing

Claude Fable 5: What Anthropic's New Frontier Model Means for Marketing & GTM Teams

Anthropic launched Claude Fable 5 on June 9, 2026 — its first public Mythos-class model. Here's what the benchmarks, pricing, and 'longer tasks, larger lead' profile mean for marketing, sales, and GTM teams in practice.

9 min read · June 10, 2026

Claude for Marketing & Sales: The Complete Guide (2026)
AI & Marketing

Claude for Marketing & Sales: The Complete Guide (2026)

How marketing and GTM teams actually use Claude in 2026 — the model lineup after Fable 5, the highest-value use cases, connecting Claude to Meta/Google/TikTok via MCP, costs, governance, and where to go deeper.

14 min read · June 10, 2026

How to Run ChatGPT Ads with Soku: Pixel + CAPI Setup Guide (2026)
AI & Marketing

How to Run ChatGPT Ads with Soku: Pixel + CAPI Setup Guide (2026)

A step-by-step guide to running ChatGPT Ads with Soku: install the Soku tracking pixel, verify it's firing, wire up server-side conversions (CAPI), and let the AI ads agent manage the channel alongside Meta and Google.

9 min read · June 10, 2026

How to Connect TikTok Ads to Claude (MCP Guide, 2026)
AI & Marketing

How to Connect TikTok Ads to Claude (MCP Guide, 2026)

A practical 2026 walkthrough for connecting TikTok Ads to Claude via MCP — register a Marketing API app, authorize an advertiser, add a third-party MCP server to Claude Desktop, Claude.ai, or Claude Code, and run your first read-only prompt.

9 min read · June 9, 2026

TikTok Ads MCP: Official Status, Setup, and Limits (2026 Guide)
AI & Marketing

TikTok Ads MCP: Official Status, Setup, and Limits (2026 Guide)

Yes — TikTok has an official Ads MCP server. What it does, what you can actually run today, how to connect it, and how it compares with Meta and Google.

14 min read · June 9, 2026

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