Soku AIAI Tools
Purpose-built AI tools for every stage of your advertising workflow.
A/B Test Significance Calculator
Free A/B test significance calculator — get conversion rates, lift, p-value and a confidence interval for two variants, plus the sample size a test needs before you launch it.
CPM Calculator
Free CPM calculator — solve for CPM, ad spend or impressions from the other two, and use cost per thousand impressions to price a reach plan.
CTR Calculator
Free CTR calculator — solve for click-through rate, clicks or impressions from the other two, and keep link CTR and all-clicks CTR apart.
CAC & CPA Calculator
Free acquisition cost calculator — switch between paid CAC and blended CAC, get CPA from spend and conversions, or work backwards from a target CPA to the conversions your budget must return.
Ad Budget Calculator
Free ad budget calculator — back into the spend you need from a target number of customers (× CAC) or a revenue goal (÷ ROAS), then plan Facebook and Instagram spend from CPM down through CTR and conversion rate.
Cost per Acquisition (CPA) Calculator
Free cost per acquisition calculator — get CPA from ad spend and conversions, or work backwards from a target CPA to the conversions your budget has to return.
Facebook Ads Budget Calculator
Free Facebook ads budget calculator — plan Meta spend the way it is billed, from CPM down through CTR and conversion rate, forwards from a budget or backwards from the conversions you need.
Google Ads Cost Calculator
Free Google Ads cost calculator — pick your industry and monthly budget to estimate clicks, conversions, and cost per lead from real Search-network CPC benchmarks.
ROAS Calculator
Free ROAS calculator — enter ad revenue and spend to get your return on ad spend instantly, and read it against your break-even target.
LTV:CAC Ratio Calculator
Free LTV:CAC calculator — enter ARPA, gross margin, lifetime, and CAC to check whether your unit economics are healthy (aim for ≥3×).
Break-Even ROAS Calculator
Free break-even ROAS calculator — turn your gross margin into the minimum ROAS every campaign must clear to be profitable.
Blended MER Calculator
Free blended MER calculator — total revenue ÷ total marketing spend, the channel-agnostic efficiency metric that catches what attribution misses.